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boulevardier

Boulevardier is a 1927 Classic cocktail. This cocktail, which first featured in 1927 in “Barflies and Cocktails” a Parisian cocktail book attributed to Erskine Gwynne. An American-born writer and the founder of the Boulevardier, a monthly magazine appearing from 1927 to 1932. And this is how it came to be known as Boulevardier

The cocktail is featured in the essay section “Cocktails about Town” and not in the main cocktail section of the magazine. The article Arthur Moss describes the cocktail by men – about -town. Not making much of an impact. The cocktail was long forgotten only to be rediscovered around 80 years later. Thanks to the cocktail culture and the popularity of the Negroni.  It gained an identity as a variant of the Negroni.

Boulevardier cocktail

The Boulevardier is quite a stranger to the region I belong to. As a matter of fact, in my 20-plus years in bartending, I might have hardly served more than a couple of Boulevardier cocktails. And if you compare it to the Negroni served, OMG. The difference is that the bourbon whisky replaces the gin. This created quite a confusion among the consumers. Most of the Whiskey drinkers find it eerie of the colour red. No one knows the reason behind this. One of the perks of being a bartender is gaining firsthand information on preferences, likes and dislikes.

is Boulevardier same as negroni

A country with a few takers for the Campari in the initial stages. And this being a Campari-based cocktail, has yet to make its presence felt in India, I believe. The notes of the bourbon whiskey, gives the cocktail a vibrant touch by reducing a bit of the Campari bitter notes. And with the love for Bourbon whiskey witnessing positive growth in India, this one should not be a hard nut to crack. Well, only time can tell..

Surprisingly, but yes, the bourbon makes a huge difference. The effect of bourbon whiskey in the cocktail is astonishingly pleasant. However, the first comparison it draws is with the Negroni. Here I would like to mention the comparison with Negroni can’t be considered a fair one, as it is two different cocktails altogether. Not necessarily for someone who loves the Negroni to go on and love the Boulevardier as well.

Bouevardier Ingredients

  1. Campari
  2. Vermouth
  3. Bourbon Whiskey
  4. Ice
  5. Orange zest

How to make a Boulevardier

  1. Fill a mixing glass with ice.
  2. Add 20 ml Campari, 20 ml vermouth and 20 ml bourbon whiskey
  3. Stir well with a bar spoon
  4. Use the Julep Strainer to strain it over a whiskey glass filled with ice

You could also churn the Boulevardier directly in a whiskey glass. it would still taste as brilliant

A great cocktail to hang out with at any time of the day or night. I do not know about the hangovers but this cocktail can talk to you letting you know when it’s time to stop 😉 . The Boulevardier.

Cheers

Drink Responsible

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