boulevardier
Boulevardier is a 1927 Classic cocktail. This cocktail, which first featured in 1927 in “Barflies and Cocktails”, a Parisian cocktail book attributed to Erskine Gwynne. An American-born writer and the founder of the Boulevardier, a monthly magazine appearing from 1927 to 1932. And this is how it came to be known as Boulevardier
The cocktail is featured in the essay section “Cocktails about Town” and not in the main cocktail section of the magazine. The article by Arthur Moss describes the cocktail by “men about town”. Not making much of an impact. The cocktail was long forgotten, only to be rediscovered around 80 years later. Thanks to the cocktail culture and the popularity of the Negroni. It gained an identity as a variant of the Negroni.
The Boulevardier is quite a stranger to the region I belong to. In my 20-plus years in bartending, I may have hardly served more than a couple of Boulevardier cocktails. And if you compare it to the Negroni served, OMG. The difference is that the bourbon whisky replaces the gin. This created considerable confusion among consumers. Most whiskey drinkers find it eerie of the colour red in whinskey. No one knows the reason behind this. One of the perks of being a bartender is gaining firsthand knowledge of preferences, likes, and dislikes.
is Boulevardier same as negroni
A country with a few takers for the Campari in the initial stages. And this being a Campari-based cocktail, it has yet to make its presence felt in India. The notes of the bourbon whiskey give the cocktail a vibrant touch by reducing a bit of the Campari’s bitter notes. And with the love for Bourbon whiskey witnessing positive growth in India, this one should not be a hard nut to crack. Well, only time can tell..
Surprisingly, but yes, the bourbon makes a huge difference. The effect of bourbon whiskey in the cocktail is astonishingly pleasant. However, the first comparison it draws is with the Negroni. Here, I want to mention that the comparison with the Negroni can’t be considered a fair one, as it is two different cocktails altogether. Not necessarily for someone who loves the Negroni also to love the Boulevardier.
Bouevardier Ingredients
- Campari
- Vermouth
- Bourbon Whiskey
- Ice
- Orange zest
How to make a Boulevardier
- Fill a mixing glass with ice.
- Add 20 ml Campari, 20 ml vermouth and 20 ml bourbon whiskey
- Stir well with a bar spoon
- Use the Julep Strainer to strain it over a whiskey glass filled with ice
You could also churn the Boulevardier directly in a whiskey glass. It would still taste as brilliant
A great cocktail to hang out with at any time of the day or night. I’m not sure about the hangovers, but this cocktail can speak to you, letting you know when it’s time to stop;)—The Boulevardier.
Cheers
Drink Responsible
